In The Spotlight

Team Liva rises to new heights with Hair Rise Camps: MPower and BTN win the Elets India Brand Summit & Awards 2024

04 Jul 2024

What started as an initiative to ensure more Indians enjoy good hair days has resulted in great days for us at Zydus Healthcare! Two brands from Team Liva – MPower and BTN Ultra – have been awarded at the prestigious Elets India Brand Summit & Awards 2024 for their work in the Health and Wellness category.

Chosen amongst the esteemed competition, the jury recognized their contribution in the marketing and branding sector to be exemplary. This remarkable achievement is a testament to the dedication and talent of the team behind Hair Rise.

The camps aim to raise awareness about Alopecia in India and help patients regain confidence through effective treatment. They promote a supportive and encouraging environment where patients can develop their confidence. So far, the teams conducted over 5000 camps across India and screened more than 15000 patients for Alopecia.

Throughout the Hair Rise campaign, the field force used hair analyzers to get 50x magnified HD images of the patient’s scalp. The analysis consisted of hair density and volume details, making counselling easier for doctors. These assessments were shared with the patients along with access to regional nutritionists. While the campaign is patient-centric, it benefitted doctors as well. Doctors were encouraged to stay up to date with latest trends in trichology and patient counselling by enrolling in certificate programs spear-headed by Indian and international experts in collaboration with the World Trichology Society.

This award reaffirms our dedication to helping Indians lead confident and healthy lives.