In The Spotlight

New identity, new awards! – Zydus Group bags prestigious packaging and design awards for brand identity

17 Jul 2023

At Zydus, we are dedicated to life and the welfare of all people. With the thought of winning people’s hearts and minds at the forefront, we revamped our brand identity to depict our commitment to patient-centric care, science and innovation.   

The vibrancy of Dynamic Teal stands for our aspirations to innovate and achieve new ground with path-breaking scientific discoveries. The warmth of our Purposeful Purple symbolizes our dedication to care, nurturance and patient-centric approach. The two hearts coming together emphasize that everything we do is about ‘Us’ – an inclusive community of employees, patients, caregivers, partners, customers, investors and stakeholders.  

The two distinctive and contemporary fonts display our patient-centric, empathetic, future-forward, and innovative approach perfectly.  

The new brand identity brings our new ideology comprising of empathy and dynamism to life and delivers our future-ready brand transformation. It positions Zydus as a more path-breaking, inclusive, patient-centric, dynamic, global organization.  

And it is this dynamic brand identity that has swept in a whopping 15 awards for us in 2023! 

Zydus Group won 12 national awards at INDIASTAR – excellence in packaging design, innovation, and technology, facilitated by the INDIAN INSTITUTE OF PACKAGING – IIP. Two of the awards received were for sustainable packaging as our packaging supports the ‘Reduce, reuse, and recycle’ philosophy.   

With 12 awards, Zydus Group secured the No #2 position across all categories and the No #1 position in the pharmaceutical category.  

Continuing the winning spree, exchange4media India Design Excellence Awards recognized our brand identity as ‘Best Design’ for Corporate Identity, Brand Logo and Re-branding! Two silver awards for Brand Logo and Re-Branding, and a gold award for Corporate Identity joined our previous awards on the mantel.  

Our renewed brand identity has also renewed our vigour for winning and excellence!  

Congratulations to ‘Us’!