In The Spotlight

“VIVA India” – A Healthcare Professional Signature campaign sets a Limca Book of Records.

03 Apr 2021

Zydus Medica’s VIVA India Campaign makes it to Limca Book of Records

In December 2019, Limca Book of Records recognized the “VIVA INDIA” campaign by Zydus Medica. The campaign was launched in May 2019 during a special meeting wherein Zydus Healthcare Limited’s two prominent brands Atorva and Tenglyn M were in the limelight.

The campaign was launched supporting the Indian Cricket Team for the 2019 Cricket World Cup. As part of the VIVA INDIA campaign, all field representatives reached out to Doctors present across India to obtain their signatures as their wishes and support.  About 8000 doctors signed on 70 cricket bats wishing Team India “Good Luck.” A similar campaign was also held at the company’s Mumbai head office.

The campaign received immense recognition, and the signed bats were handed over to the then GM of BCCI, Mr. Saba Karim. The India Book of Records & Asia Book of Records have also recognized the VIVA INDIA campaign as unique and innovative.